McDonald's lays out plan to bring traffic back to stores

Posted March 05, 2017

The chain said that nearly 75 percent of people in its top five markets live less than three miles from a McDonald's.

And with 75% of the population in top markets like the US living within 3 miles of a McDonald's restaurant, the company is looking at expanding delivery options, including possible partnerships with services like Seamless.

To win back customers, McDonald's told investors Wednesday that it will be taking a range of steps, from improving the quality of its burgers, to ramping up delivery to rolling out more modern spaces where diners can order a meal with the tap of a screen.

McDonald's Corp (MCD.N) on Wednesday announced a push to embrace apps aimed at speeding up service at drive-thrus, which account for about 70 percent of its US business, as the fast-food chain looks to woo back diners. Customers who use McDonald's kiosks will be able to pull stored order preferences and payment information. CEO Steve Easterbrook said McDonald's has tested deliveries for years, but now see a chance to "scale quickly".

It's trying to keep sales on the rise after the new wears off the all-day breakfast push.

They added: "One of the most significant disruptions in the restaurant business today is the rapid increase in delivery".

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'Currently, McDonald's is experimenting with different delivery models including partnering with third parties for ordering and fulfillment throughout the world'.

The mobile app and curbside service, which will be introduced at the chain's USA restaurants this year, could on their own help improve drive-thru times, particularly during busy periods. "We can not drive sustained long-term growth without a strong national value program", he said.

Customers who use the app will have the option to pick up orders at drive-thru windows or in designated curbside delivery parking spots, where a restaurant worker will hand off orders.

"China has tripled its delivery business since its launch in 2008".

The goal is "progress over perfection", said Sappington, who added that McDonald's will also debut "mobile order and pay" in about 6,000 global locations by year-end as it works to add a loyalty program and customization.

Trading of the company's stock had been halted earlier Wednesday as the company prepared to share its growth plans and "nonpublic information".