Burger King ad triggers Google Home

Posted April 13, 2017

The man in the commercial is holding a the fast food chain's signature Whopper while explaining that 15 seconds just isn't enough time to describe the sandwich. It appears that Google Home will continue chatting even after the commercial ends. By casually tossing out the wake words for Google Home, they'll probably catch at least a few people completely off guard who just want to watch TV without any interruption.

"We saw it as a technology to essentially punch through that fourth wall", Burger King's president, José Cil, told BuzzFeed News, adding that it is a "cool way to connect directly with our guests".

The ads can also Google on other devices - though, for a Google app on the iPhone, for instance, you have to press the speaker button.

Wikipedia, meanwhile, has yet to put the Whopper page accessed therein under lockdown, but its edit page shows a war of updates, libelously accusing the burger of containing everything from rats and toenail clippings to people. And as we all know, anyone's free to edit Wikipedia.

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The logo of USA fast food group Burger King is seen at a restaurant in Bruettisellen, Switzerland October 11, 2016. On Wednesday, pranksters amended the Whopper's list of ingredients to include "100 percent rat", "toenail clippings" and less publishable foodstuff. Google has, however, had some complaints about their Home device after their own Super Bowl commercial activated nearby Google Home units. That certainly sounds like ad copy.

Fast-food chain Burger King said on Wednesday it will start televising a commercial for its signature Whopper sandwich that is created to activate Google voice-controlled devices, raising questions about whether marketing tactics have become too invasive.

Google confirmed to me it had no involvement in the making of this oeuvre. Burger King did not immediately respond to request for comment. Wikipedia specifically asks that editors "avoid shameless self-promotion" while making changes, and this very much seems to break the rule.

Those risks will certainly make for an interesting, if frustrating, ad campaign.