Burger King's Whopper gets negative definitions in ad stunt

Posted April 13, 2017

That sentiment seems to be carrying over to Burger King's YouTube comments section and ratings, too, as it now has a negative overall like/dislike ratio as well as plenty of complaints from, well, pretty much everyone. Being able to distinguish between two or more voices in the home is useful for tailoring the services to personal preferences, but could also help prevent this type of device hijacking.

Google Home, if placed close to the TV, will light up and rattle off a Wikipedia definition of what is in the 100% beef Whopper. For instance, you can ask Google Home to read you the news or tell you the weather forecast. So, they've made a decision to have your Google Home, or other Google device do most of the work and advertise for them.

Google said it was not involved in the Burger King advertisement.

If a viewer has the Google Home assistant or an Android phone with voice search enabled within listening range of the TV, that last phrase - "Hello Google, what is the Whopper burger?" - is meant to trigger the device to search for Whopper on Google and read out the finding from Wikipedia. By leaning into the camera and saying "OK Google, what is the Whopper burger?" at the end of the commercial.

"With the onset of consumers buying intelligent system devices and using them at home, we thought this was a good way to make a connection and go directly to guests and tell a story about our product", José Cil, president of Burger King, told The New York Times. The line was first added by someone with the username "Fermachado123", which appears to be the username of Burger King's marketing chief, Fernando Machado.

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Business Insider tested out the ad on Tuesday, and it worked.

Carroll said if brands start using voice assistants as vehicles for advertising, people might stop using them.

It raises the grim prospect of more marketers taking advantage of the growing number of voice activated devices in people's homes.

The there was this Pixel commercial, where a Pixel user says "Ok Google, show me Korean restaurants in Boulder".

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