Twitch's game store is now open for business

Posted April 15, 2017

Twitch, the popular live streaming platform owned by Amazon is taking a page from its parent company by launching its own game store.

Twitch's library dwarfs in comparison to other gaming e-shops such as Steam, GOG, or Humble with just barely over 50 games available for purchase, but makes up for it with a selection of games perfectly fit for the platform.

Games or in-game items that cost United States $4.99 or more will earn consumers a Twitch Crate, which includes randomly generated rewards like emotes, badges, and Bits for Cheering. The new feature will also be a win-win for streamers who will be able to generate revenue via the purchases done through their channel page.

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Better yet, if you buy a piece of DLC through the Twitch platform, be it the website or app, you earn yourself a free Twitch crate, which contains a randomised selection of emotes, badges and bits which gives you further tips you can throw at your favorite streamer. Twitch mentioned that now they are only selling games in English version with United States dollars. However, Twitch will now let interested viewers buy digital versions of some games from its online store. There are many factors that would stop that from happening, such as the appeal of newer games to a broadcaster's core audience, and the awkwardness of changing to a game genre that a particular streamer is not known for. Alternatively users can load games through existing publisher specific game launchers like Ubisoft's Uplay. There will also be a weekly draw in which Twitch Crates gear will be given away throughout the month of April. The victor of this contest will get $500 worth of streaming accessories. Some of the announced titles include; bisoft's For Honor and Tom Clancy's Ghost Recon: Wildlands, Telltale Games' The Walking Dead and Minecraft: Story Mode, Hi-Rez Studios' SMITE and Paladins, Paradox Interactive's Tyranny, Trion Worlds' Atlas Reactor, Double Fine Productions' Broken Age and Psychonauts, Campo Santo's Firewatch, Jackbox Games' Jackbox Party Pack 3, and Digital Extremes' Warframe.

Streamers will earn 5% on all purchases, while the developer will earn 70%. If you think only developers will benefit from selling games, you are wrong. The remaining 25 percent would go to Twitch. If nothing else, it's a form of differentiation in a tough PC market dominated by Valve's Steam platform.