Elon Musk Warns of 'Manufacturing Hell' for Model 3

Posted August 02, 2017

A new study from Bernstein Research, helmed by A.M. Sacconaghi, Jr., and Max Warburton, polled 286 Tesla owners on a variety of things from brand enjoyment to service experiences, even touching briefly on the Model 3.

Tesla workers behind a unionization effort sent a letter yesterday to board members expressing concerns over safety and financial risks as Model 3 production ramps up.

Musk opened up on Twitter after responding to a follower discussing his Instagram account, pointing out how the photos portray the Tesla and SpaceX founder's "amazing life".

"We're going to go through at least six months of manufacturing hell", Musk told reporters Friday at Tesla's Fremont factory.

The Model 3 is hot and this is a big part of the design. However, production of right-hand-drive models won't begin until 2019. We do everything we can to unsell the vehicle.

Tesla said it expects Model 3 production of 100 in August, 1,500 in September and 20,000 in December, not including the Model S and X production. The Model 3 is more than 400kg lighter than the Model S, so it could become the brand's quickest auto.

Circling back to his comments at the Model 3 launch, Musk adds: "If you buy a ticket to hell, it isn't fair to blame hell".

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But Musk says Tesla worked hard to make the Model 3 simpler and cheaper to make than Tesla's previous vehicles.

Until now, Tesla has operated as a niche producer of luxury electric vehicles, with a charismatic, showman CEO who regularly interacts with fans on his Twitter account.

The company had predicted deliveries of 47,000 to 50,000 for the period.

'Kuka is the world's leading provider of production systems in the automotive industry, ' the firm boasts on its website. Robin Santucci was one of the first in line to order a Model 3 at the Santa Monica, California, Tesla store in March 2016.

The lower-cost model, which will start around $35,000, is set to go on sale later this year.

An S-shaped graph revealed their ambition to produce up to 5,000 Model 3s a week by the end of the year and 10,000 a week by the end of next year.

Potential customers could lose faith if Tesla doesn't meet its aggressive production schedule, or if the cars have quality problems that strain Tesla's small service network.