Taylor Swift breaks Adele's Vevo video viewing record

Posted August 30, 2017

Look What You Made Me Do was played more than eight million times on Spotify last Friday, more than any other song has achieved on its first day of release.

Taylor Swift's over-the-top new video for "Look What You Made Me Do" set a new one-day record on YouTube after it debuted on Sunday night (Aug. 27).

The music video starts with Swift crawling out of a grave and declaring her old self dead, portraying a hard-edged artist with nothing left to lose. In just one day, the clip racked up 39 million views, making it the most-viewed music video in a 24-hour period on the site.

Director Joseph Kahn celebrated the achievement on Twitter, telling Swift's fans "you are all amazing".

When asked who Swift is referring to, Antonoff told The Associated Press: "That's for her to tell you".

West also took aim at Swift on his track "Famous" previous year, in which he referred to the singer as a "b***h" and joked about sleeping with her.

Belgium treating knife attack in Brussels as terrorist case
La Dernière Heure , a Brussels newspaper, reported that the man had no known connections to terrorism-related offenses. On Tuesday this week police in Brussels shot at a vehicle after its driver falsely claimed to be carrying explosives.

For instance, some believe the snake imagery in the video is a nod to Swift's longtime feud with Kanye West and Kim Kardashian, as well as Katy Perry.

"Look What You Made Me Do" is Swift's departure from her classic tone.

There's no denying Swift is a genius when it comes to marketing herself, which is why we aren't surprised the YouTube record isn't the only one she's broken.

"Iconic. Perfect. You destroyed the haters", wrote Natalia Kozanecka, while Alex Goldschmidt said "congratulations in advance" for winning all of next year's MTV Awards.

Radio glommed on to the track instantly, as have buyers: Industry forecasts have "Look What You Made Me Do" selling as many as a half-million downloads in its first week.

The artwork for Reputation, which features the musician looking sultry in a black and white shot, surrounded by a collection of newspaper headlines bearing her name, will appear on the side of UPS vehicles travelling across America in the run-up to its release in November (17), with the first convoy of trucks already on the road in Atlanta, Georgia, Nashville, Tennessee, and New York City.