Hulu and Spotify are teaming up to offer a discounted streaming media bundle to college students.
The Swedish music streamer said Thursday it will give college kids access to its ad-free music streaming service, as well as Hulu's limited-ad subscription TV service, for a single rate of $4.99 a month. Starting today, college students can purchase the bundle at $4.99 a month. "We're very excited to be partnering with Hulu - a like-minded company which is as focused as we are on delivering the very best in high quality streaming content".
The companies said they plan to offer bundles aimed at the broader market in the future.
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This is Spotify's first partnership with a TV/video provider. Both companies are likely anticipating a growth of full-paying subscribers as students graduate and (hopefully) subscribe to both Hulu and Spotify. Those who already have Spotify need only activate Hulu on the Spotify website, while Hulu subscribers will need to merge their accounts to access the deal.
If you're already an existing Spotify Premium for Students subscriber, you're eligible for this as well.
Spotify says that it verifies a student's enrollment status through the third-part service called SheerID.
Hulu and Spotify aren't the most popular destinations when compared to others in their circle; Hulu has to compete with larger and more dominant Netflix and Amazon, while Spotify competes with Pandora and Apple Music. Spotify typically charges $7.99 a month for its Limited Commercials plan. It's this scenario that ushers in partnerships like the latest one between Spotify and Hulu. Coming together with Hulu doesn't in any way mean that Spotify is giving up on original video or shifting its strategy, however; these are still fundamentally two different services.